BlueUrbn

Dhruv Suri and Suman Kumar, Stanford alumni and founders of a pioneering startup, had entrusted me with the task of crafting a compelling logo and comprehensive branding package that includes typography, colour palette, alternate logos and mockups for the optimal usage of the logotype. Their venture is dedicated to revolutionizing urban and architectural efficiency, aiming to reduce energy consumption, lower utility costs, and mitigate carbon emissions from the built environment. In their creative brief, they emphasized the importance of incorporating vibrant colors that evoke energy and symbolize the construction landscape.