Soseblock Inc.

I was approached by a client based in Mauritius with a vision to streamline cryptocurrency-related financial services worldwide. With the founders hailing from Africa, the design theme was rooted in African culture. Leveraging their existing logo, we built upon its colors to establish a cohesive visual identity. Collaboratively, we crafted content and mapped out the website's structure, infusing it with ethnic African elements to imbue the brand with personality. Additionally, they tasked me with designing their physical product: a Visa-powered debit card catering to their global clientele. Opting for symbolism, we selected the 'Big Five' animals of Africa to symbolize strength, vitality, and reliability.